Strategy

Ensuring the future growth of your business rests upon crafting a strategy that will see you realise success in an ever more digital world. It’s a monumental challenge, even for the most technically savvy organisations.

At Growth Partners we bring a deep understanding of digital strategy, and a data-driven approach to realising success within it. Our expert team will work collaboratively with you to define business objectives, and develop a strategy that will allow you to achieve them. We transform the process of crafting a digital strategy from a daunting to an exciting one, while simultaneously securing your business’s future.

What do digital strategies actually do?

At Growth Partners our digital strategy service is designed to help your business develop successful market research, website optimisation, product design and marketing programs that are simple, elegant, and, most important of all, effective.

At a base level, the process plays out as follows:

  1. Strategy mapping: Where do you hope to go, and what do you hope to achieve?
  2. Research and analysis: Our approach is objective, comprehensive and data-driven.
  3. Direction: We guide you through the realisation of your strategy.
  4. Results: We track the progress toward your goal, and celebrate when it’s realised.

Most businesses could benefit from a little bit of outside help in deciding their digital direction. Consulting with experts adds valuable knowledge and expertise, and also provides a unique and completely unbiased view of your situation. As businesses become ever more reliant on tech in an ever more competitive marketplace, such perspectives are invaluable.

In many ways you can think of Growth Partners digital strategy as the link between you and your objectives. You tell us where you hope to go, and we help you get there.

What types of strategies do we conduct?

Broadly speaking, digital strategy can be divided into two categories: offensive and defensive.

Offensive strategies

  • Platform strategy: Bringing together all elements of the business value chain, from suppliers to customers, delivers efficiencies and opportunities.
  • New marginal market strategy: Create new revenue streams with low operational margins (IKEA’s P2P reseller market is a prime example.)
  • Digitally enabled strategy: Add digital tech to otherwise analogue products (electric toothbrushes, smart watches, etc.)
  • New channel strategy: Exploit new marketing channels before they become saturated; Facebook in 2012, Tik Tok in 2020, etc.

Defensive strategies

  • Customisation/rebundling strategy: Use digital technologies to customise and/or repackage your offerings, e.g. an online publication allowing subscribers to pay only for content in specific areas of interest.
  • Digital distribution strategy: Facilitate access to your products/services through digital distribution channels (brick and mortar stores offering an ecommerce alternative.)
  • Cost efficiency strategy: Make data-driven decisions to drive efficiencies across digital spend; the intent is to achieve the lowest cost per acquisition possible.

What can I expect from your strategy?

At Growth Partners we see growth as more a journey than a destination. Our strategy approach is built upon our values of honesty, impeccability, passion, respect and kaizen; change for the better through continuous improvement.

We use a series of proprietary technologies to bring efficiency, effectiveness and clarity to the process, including forecasting its ROI. We give our clients market-leading insights, clear roadmaps, and expert advice on strategic investments with the greatest potential.

How do we deliver our strategies?

At Growth Partners our approach to digital strategy can be summarised in five steps:

  1. Consult with you on business objectives.
  2. Gather and analyse information.
  3. Uncover barriers and build solutions.
  4. Discover and evaluate new opportunities.
  5. Formulate and prioritise plans.

There’s arguably a sixth step too: enjoy the results and grow your business.

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