A Google AdWords management agency with a difference
Google Ads management is a critical piece of your online puzzle. This is a channel that can get you in front of the right people at the right time. Let us show you how.
What is Google Ads management?
Google Ads allows you to pay to appear as one of the results marked [Ad] at the top of the search engine results page (SERP).
Advertising within Google can take the form of simple text ads or rich results like display marketing, video advertising and product carousels.
To secure your position you bid on relevant keywords. Google Ads works under a pay per click (PPC) system: you only pay when someone clicks on your ad.
Part of search engine marketing (SEM), Google Ads can be used to complement search engine optimisation (SEO). Where SEO is a fantastic long-term strategy, Google Ads management can get you to the top of the page RIGHT NOW to deliver instant, high-performance results.
Our Google Ads management service helps you gain granular controls to getting your business, products and services in front of exactly the right eyes at exactly the right time.
Why is Google Ads management important?
Search marketing offers something that no other form of marketing can. It instantly puts your product or service in front of a customer who is ready to buy at that exact moment.
It is important because, in NZ, 88% of Kiwis search for products and services online and over 70% buy online. Paid search drives 28% of all trackable website traffic in New Zealand.
SEO is a vital channel but earning top spot organically demands patience and investment. Google Ads management gets you there instantly, and can perfectly complement your SEO efforts.
What’s more, Google ads management:
- Is pay per click and very cost-effective
- Is the fastest way to attract a targeted audience to your site and test whether a product/service sells
- Facilitates retargeting
- Integrates well with other digital marketing channels
Our Google Ads management service helps you gain granular controls to getting your business, products and services in front of exactly the right eyes at exactly the right time.
Aaron Sampson
General Manager, Hot Spring
The return on investment has been phenomenal.
We’re spending half the money we used to spend but we’re seeing better results.
Our approach to Google advertising management
At Growth Partners, we are a Google Ads agency yet we don’t see Google Ads as a standalone strategy. We see it as one of many effective tools that will help your business digitally transform and grow.
This growth isn’t a destination – it’s an ongoing journey.
Google Ads management forms an integral part of our holistic approach to growth. We don’t just use search advertising for customers who are in the Transaction phase, ready to buy. We use Google Ads management in the Awareness and Consideration phases too.
We capture users early in their journey and position you as a key market player. We use a series of proprietary technologies, such as DigitalArchitect, to bring efficiency, effectiveness and clarity to the process, including forecasting its ROI.
Our Google Ads management services
SEM analytics
We quantify every aspect of our strategy with hard data. We closely track meaningful metrics and regularly report back to you using language you understand.
Mobile marketing for SEM
Mobile devices account for an ever-increasing amount of internet traffic. We craft optimised SEM strategies built for the small screen.
Conversion rate optimisation (CRO)
We use A/B testing to identify the most effective advertising options, we use conversion tracking to measure results, and we significantly increase your advertising ROI.
SEM strategy
Our search marketing strategies put you top of mind and top of page, presenting you as the best solution to a targeted customer’s problem.
Capitalise on Google Ads management today
Looking for continuous, sustainable growth? Google advertising forms a key part of our holistic strategies, which have already generated $100+ million in revenue for businesses just like yours.
FAQs
Search engine optimisation (SEO) and Google Ads (Sometimes referred as PPC) are often described as two sides of the same search marketing coin. One is paid, the other is organic, but both aim to get you to the top of the search engine results page for relevant queries.
Using SEO and Google Ads in combination can:
- Maximise your search engine results page coverage: By displaying as both a paid and an organic result, your brand will be hard to miss, and your authority with the audience will quickly build.
- Generate deep keyword insights: Effective search marketing demands good data, and plenty of it. The instant feedback of Google Ads helps you to identify effective keywords sooner, which then inform your SEO strategy.
- Enhance performance analysis: By measuring the performance of Google Ads management against SEO, you can gather insight into what is and isn’t working and optimise faster.
At Growth Partners, we’re a Google Ads agency that doesn’t see Google Ads as a standalone strategy, nor even as one side of a coin. We instead see it as a vital cog in the continuous and sustainable growth machine – a tool that we can use to enhance our larger effort.
The vast majority of your potential customers use Google to find what you sell. Search advertising is an accessible and cost-effective way to reach that audience, making it perfect for everyone from a Fortune 500 company to a corner store.
To ignore Google Ads is to hand potential customers directly to your competitors. For this fact alone it is vital for every business, and that’s before you consider how efficient and effective a marketing tool it can be.
Search marketing is one of the most customisable and cost-effective digital marketing strategies available. Your investment can be whatever you’re comfortable with, though the greater the investment, the greater the potential reward.
It should be noted that cost per click (CPC) can vary greatly, particularly between industries. If the average order value or conversion rate for a keyword is high, people will understandably be willing to bid more to secure it. Your budget must reflect the realities of your industry.
Our expert team crafts Google Ads management strategies that suit your budget while achieving your goals. By offering Google Ads within a holistic, multi-channel approach, we achieve far bigger wins. It’s an important tool in a larger toolkit capable of tuning every aspect of your online presence.
Growth Partners’ DigitalArchitect SystemⓇ is a proprietary system that quantifies the investment in your online presence, including Google Ads, by determining the strength of your business case. We’ll reveal your place in the market, the size of your opportunity and even give you a three-year ROI projection.
We align your online presence – from search marketing to your website – with customer search behaviours, using data as our guiding light. This leads to more brand awareness, more website and landing page visitors and ultimately more sales.