Boost your online presence with a strategic SEO agency
Right now there are potential customers searching Google for exactly what you offer. Now, more than ever, search engine success equates to business success.
A new approach to SEO
90% of your customers use the internet to find products and services, with 90% of all search traffic directed through Google.
It only stands to reason that to get more website traffic, and to enjoy the subsequent organic growth that comes with increased traffic numbers, you need to rank as high as possible on Google. This is accomplished by making your website as Google-friendly as possible for the most relevant and impactful search queries – those most likely to drive brand awareness and, subsequently, sales.
This makes search engine optimisation (SEO) perhaps the most important marketing investment a modern business can make. As an SEO agency, we’re here to make sure it’s a wise one.
We combine proven strategies, innovative techniques and proprietary technologies to maximise the return on your SEO investment. We’ll forecast your return on investment using our DigitalArchitect SystemⓇ.
Despite being a team of experienced marketers, we’re not a marketing agency – we’re a growth agency. Your growth guides every decision we make and every strategic route we take. We see organic growth through SEO as a journey, not a destination – a process of continuous improvement.
Harvey Cottle
Operations Manager, SmartShelters
DigitalArchitect gave us clarity like we’ve never seen before. By understanding the size of our online opportunity for each of our industry sectors, we were able to make better decisions on where to invest with confidence. There’s been no question around strategy since.
DigitalArchitect has given us a strategy to create more leads than we thought was possible… and led to the best ever sales results in our 106 year history!
Customer stories
SmartShelters: A 90% increase in revenue over 2 years.
Who
SmartShelters – an innovative NZ shed/shelter manufacturer with a history stretching back 100+ years.
Problem
A lack of search engine presence for high volume, highly relevant terms, missing out on a vast amount of leads.
Solution
DigitalArchitect gave a comprehensive view of SmartShelters’ online presence and insight into how their customers searched. This led to a full-scale website revamp from changing the website structure to creating more relevant content.
Result
- Established 1st and 2nd position for major product terms.
- 91% increase in organic visitors YoY
- 90% increase in sales revenue over 2 years.
Kelly Fairhurst
General Manager, HR Profiling Solutions
We noticed an almost immediate increase in leads. The amount of leads continued to increase, to the point of overwhelming our sales manager which enabled us to employ another team member in a sales support role. With the expertise from the Growth Partners team our leads are still increasing and becoming even more qualified. We are beyond ecstatic with the growth we have experienced.
HR Profiling Solutions: A 161% year-on-year increase in organic traffic.
Who
HR Profiling Solutions – Australasia’s official distributor of Extended DISC and FinxS tools, which deliver the world’s most advanced workplace behavioural assessments.
Problem
No clear understanding of how their target market searched for products and what problems they wanted solved. Minimal visibility online which resulted in little engagement with their target market. No landing pages targeting terms prospective customers use during the Awareness and Consideration phases.
Solution
A full SEO audit/DigitalArchitect identified the key issues and led to a four-month website redevelopment including architecture and content.
Result
- 161% increase in organic visits YoY.
- 790% increase in organic visits since the start the campaign.
- Recorded its strongest ever month for lead generation while attracting higher quality customers.
Our SEO services
Keyword research
Our deep research uncovers how potential customers search for your products or services online, as well as their needs, desires and pain points at every stage of the customer journey.
Technical SEO
A key component of a comprehensive strategic approach to gaining market share.
ROI projection
Our data-driven approach will identify the market opportunity and forecast what you stand to gain if you invest in SEO for Shopify.
Performance analysis
How fast does your website load? Are people bouncing off particular pages? Is it mobile friendly? Our performance analysis identifies and fixes these issues.
On-page SEO
Search habits are changing – smart speakers and virtual assistants are making search queries more conversational. We help you develop on-page content that adapts to and capitalises on the new normal. This creates more traffic to your website, more engagement with your target market and ultimately more leads.
Off-site SEO
If trustworthy, relevant and authoritative sites are linking to you, you’re probably trustworthy, relevant and authoritative too. We use white-hat tactics to systematically acquire these all-important ‘backlinks’.
Information architecture
Your website structure should be simple for both visitors and Google to navigate. We analyse your site architecture to ensure it is easy for users to get around and for Google to pull information from.
Content gap analysis
Answer the questions that your customers are asking to become the provider of choice. We’ll identify and fill content gaps throughout the Awareness, Consideration and Transaction phases.
Competitor analysis
We identify your main online competitors, compare your online presence to theirs, and analyse their strengths and weaknesses to reveal the biggest opportunities. The goal: to get you ahead.
Unlock the potential of SEO
Looking for multi-million dollar growth? SEO forms a key part of our holistic DigitalArchitect, which has already generated $100+ million in revenue for businesses just like yours
FAQs
Search engine optimisation is the process of making your website more ‘Google-friendly’. This helps you to rank higher when a user conducts a search query that is relevant to your business, which in turn makes it more likely that they’ll visit your site, and ultimately become
your customer.
The goal of Google and other search engines is to serve the highest quality and most relevant results to their users, as it ensures those users keep coming back. To do this they conduct a deep analysis of your website, checking its relevance, quality and trustworthiness through a variety of methods.
A part of the broader discipline of search engine marketing (SEM), SEO encompasses a vast array of strategies, but all have the same aim – to make your website as alluring to search engines as possible.
Google is, in many ways, the judge, jury, and mayor of the internet – the gatekeeper. Commanding over 92% of search engine market share, Google sees almost 10 billion searches performed on its ubiquitous search platform every day.
With up to 95% of web traffic going to sites on the first page of Google, and the vast majority of clicks going to the first and second results listed on that first page, investing in SEO can grant your business access to an enormous audience.
The opposite is also true. To ignore SEO is to let your competitors enjoy the search engine limelight – if you think of your website as your digital storefront, they’ll boast prime high street real estate, while you’ll be hidden away in a dimly lit alley.
SEO is a complex and multifaceted discipline, not least because Google and other search engines never make their algorithm – the recipe for search engine success – publicly available. There are a wealth of elements at play and factors to consider, so it’s wise to partner with an expert team like Growth Partners if you are serious about SEO success.
You also need to be patient. SEO is a long-term strategy. It’s about forming a foundation and building upon it. Once results start to accumulate they also accelerate, which can lead to exponential growth when done correctly.
Most SEO professionals tend to answer that question with another: how long is a piece of string? With so many factors at play, and with strategies ranging from simple content creation to comprehensive website overhauls, there’s no simple answer, apart from the fact that timescales are measured in months rather than days.
That said, at Growth Partners our data-driven approach gives you unprecedented clarity on your SEO journey, including where you’ve been, where you’re at and where you need to go.
The answers are in the data. At Growth Partners we provide our clients with a wealth of metrics, with tracking outlined in regular reports. Some of the most important include:
- Search engine results page (SERP) ranking
- Site visitors
- Click-through rate (CTR)
- Leads generated
- Cost per acquisition (CPA)