Local SEO service
93% of consumers use the Internet to find local businesses. Our local SEO services ensure they find yours.
A local SEO solution to be the go-to business in your area.
Go to Google and search for something relevant to your business. If the results deliver a map displaying business listings, local SEO will form a key part of your growth strategy.
While the Internet presents global opportunities, for most businesses the bulk of revenue continues to come from local sources. Customers increasingly rely on Google to search for products and services in their area – even when they’re right round the corner.
Enter local search engine optimisation (SEO).
At Growth Partners we use a combination of proven and innovative local SEO strategies, in concert with our own proprietary technologies, to help your business maximise the return on its digital marketing investment.
Amelia Hansen
Head of Marketing, Maple Community Services
Maple Community Services has been working with Growth Partners for close to 18 months now and we are impressed with the level of professionalism, innovation, and dedication they emanate.
The Team has been of great support, providing fantastic levels of service across digital insights, SEO delivery and maintenance, industry knowledge and best practice techniques to ensure success across the board. Through their assistance, we have seen exponential growth through our online presence, achieving close to 250% and 900% increase on organic engagement and ROI respectively.
Growth Partners has played an exponential role in positioning Maple Community Services as a strong competitive player in the Digital Space, and we would recommend them to any company looking to utilise advanced digital engagement in their growth strategies.
Local SEO: A key pillar of your growth strategy
Google realised years ago that a large percentage of search queries were local. It has increasingly directed users to local businesses ever since.
At Growth Partners we don’t see local SEO as a standalone strategy – we see it as a key pillar of a broader growth strategy. It not only gets your organisation in front of the right people at the right time, it’s also one of the most effective ways to build and showcase your business.
Google local search puts the standing of your organisation in sharp focus. Rich results show a star rating for your business – and detailed customer reviews are only ever a click away.
While many businesses see this as a danger, it actually represents an incredible opportunity for those who are willing to invest in curating their online presence. When done well, our local SEO services can be one of the most effective ways to drive growth.
Harvey Cottle
Operations Manager, SmartShelters
DigitalArchitect gave us clarity like we’ve never seen before. By understanding the size of our online opportunity for each of our industry sectors, we were able to make better decisions on where to invest with confidence. There’s been no question around strategy since.
DigitalArchitect has given us a strategy to create more leads than we thought was possible… and led to the best ever sales results in our 106 year history!
The importance of reviews
People don’t trust companies who talk about themselves – they trust other people. A lot. Perhaps surprisingly, 88% of people trust online reviews written by other consumers as much as they trust recommendations from personal contacts.
Google’s primary goal is to offer its users the best search results possible. It has therefore put a heavy emphasis on ratings and reviews as a means to measure the quality and trustworthiness of the businesses it serves up in its results.
Good reviews directly influence local search traffic, resulting in more sales. It is therefore surprising that so few businesses actively generate and curate reviews.
At Growth Partners our DigitalArchitect SystemⓇ will review your existing local SEO performance. We then outline a holistic approach to growth in our Growth Plan – and local SEO services play a key part. We:
- Optimise/create your Google Business listing to improve your visibility for relevant keywords in your local area.
- Collaborate with you to improve the quantity and quality of Google reviews.
- Establish local citations and conduct directory marketing to drive more referral traffic to your site and increase your local signals.
- Help you to get the most out of your Google Business Profile (and/or your Bing Places for Business/Bing Business Listing) by capitalising on features that you may not know exist.
Our SEO Services
SEO audit
Gain clarity on how to improve your online presence and grow your business.
Keyword research
Our deep research uncovers how potential customers search for your products or services online, as well as their needs, desires and pain points at every stage of the customer journey.
SEO for SMBs
Learn how to make SEO work for your business.
Technical SEO
A key component of a comprehensive strategic approach to gaining market share.
SEO strategy
An elegant and effective SEO strategy to meet your growth goals.
eCommerce SEO
Finding growth as an online retailer is about dominating Google. We'll show you how.
Get your business on the map
Looking for multi-million dollar growth? Our holistic DigitalArchitect has already generated $100+ million in revenue for businesses just like yours.
FAQs
Local search engine optimisation (SEO) is a way to get your business in front of the right eyes in your area.
Once Google realised a lot of users were searching for things in their vicinity it began to take the user’s location into account. Google ‘Italian restaurant’ and you’ll be served up a map of your local area with pins for relevant businesses, which you can also browse in the form of a list.
Local SEO is the process of optimising your online presence to quite literally put yourself on the map. Not only does it make you more visible on Google Maps, it can also enhance your ranking in the organic search results.
Local SEO is particularly important for brick and mortar businesses reliant on local customers. At Growth Partners we bring a deep understanding of the power of local SEO as part of our broader DigitalArchitect-driven growth strategy, and can ensure you capitalise on its incredible potential.
Google tells us that almost half of all online searches have ‘local intent’ and that 88% of consumers who use their smartphone for a local search visit or call a store within a day. These statistics are only becoming more meaningful, with searches including ‘near me’ and ‘close by’ increasing by more than 900% in two years.
All this is to say that local search is an integral, arguably the most integral, part of a brick and mortar business’s digital marketing strategy. Nevertheless, it is constantly overlooked by businesses of all shapes and sizes… which is great news for those ready to take local SEO seriously.
At Growth Partners we help you capitalise on the incredible opportunity that local SEO represents. Our DigitalArchitect, an all-encompassing growth strategy of which local SEO plays a key part, will identify areas of improvement and will even forecast the return on your marketing investment.
Despite being a team of experienced SEO experts, we’re not a local SEO company – we’re a growth agency. Every decision we make and strategic route we take is guided by the ability to grow your business.
Local SEO is a subset of the broader field of search engine optimisation (SEO) – the process of optimising your website and online presence in a way that pushes you up the search engine results page (SERP) for relevant keywords and queries.
Where SEO is a holistic approach, made up of keyword strategy, content, backlinks, metadata and a wealth of other factors, local search lasers in on the aspects of SEO that are relevant to your area. It uses similar tactics to the broader discipline of SEO, but in a more targeted way.
With so many factors at play, and with a wealth of strategies on the table, there’s no simple answer, apart from the fact that timescales are measured in months rather than days.
At its core, local SEO is about building your online reputation, which is a gradual process. You must encourage reviews from happy customers, use your Google Business Profile (formerly Google My Business) to its full potential and grow your presence through local citations and directory marketing. It is a game of patience rather than instant gratification.
That said, at Growth Partners our data-driven approach gives you unprecedented clarity on your local SEO journey, including where you’ve been, where you’re at and where you need to go. And the results make this work more than worthwhile.