eCommerce SEO

Search engine optimisation strategy - the art of making your website as ‘Google-friendly’ as possible, thus pushing it up the rankings - isn’t the same for all businesses.

The SEO needs of an ecommerce website are very different to those of a brick and mortar store. Good SEO strategy will reflect those differing needs, and be designed to overcome the challenges that they present.

What does that mean for an ecommerce business? At Growth Partners we have built a reputation around successfully answering that question. Utilising a combination of the most innovative and proven ecommerce SEO strategies, in concert with our own proprietary technologies, we help businesses maximise the return on their digital marketing investment.

What is eCommerce SEO?

Ecommerce SEO is the process of optimising your website and online presence in a way that improves your organic Google ranking with strategies designed specifically for the world of ecommerce. As a subset of SEO, the same broad rules apply, but are optimised for ecommerce purposes.

At Growth Partners we bring a deep understanding of both the power of ecommerce SEO, and how to capitalise on it. Using a quantifiable, data-driven approach, we will gain an understanding of your current situation, your customers, and your place in the market, and craft a bespoke ecommerce SEO strategy to suit.

Why is eCommerce SEO important?

With over 90% of web traffic originating from search engines, they can be considered the gatekeepers of the internet. While this is an important fact for all businesses to understand, it’s critical for ecommerce operations, which tend to rely exclusively on online sales.

A lower Google ranking means fewer clicks, and fewer clicks will lead to fewer sales.

The aim for ecommerce businesses is not just to get onto page one of Google for relevant search queries - fewer than 10% of searchers get to page two, and 25% of users have never reached it - it’s to get to number one. The number one organic entry historically commands around third of all clicks, while number 2 gets 12.5%. This means moving from second place to to first could potentially see an ecommerce website tripling its revenue.

On the flipside, if an ecommerce website isn’t found on page one of Google, it might as well not exist.

The perks of ecommerce SEO don’t stop at increased traffic and sales. You won’t have to pay a cent to Google for the organic clicks generated by good ecommerce SEO. And when done well, the effects are long lasting. Ecommerce SEO thus becomes comfortably the most cost-effective marketing method for any ecommerce business.

What is the difference between SEO and eCommerce SEO?

Ecommerce SEO is a subset of search engine optimisation (SEO), the process of optimising your website and online presence in a way that pushes you up the organic search results for the relevant keywords and queries.

SEO is a holistic approach, made up of keyword strategy, content, backlinks, metadata and a wealth of other factors. Ecommerce SEO, meanwhile, lasers in on the aspects of SEO that are relevant to ecommerce websites: Google Shopping, rich results, and terms like ‘buy’, ‘order’ and ‘purchase’.

In short, ecommerce SEO uses similar tactics to the broader discipline of SEO, but in a more targeted way.

We felt inspired, and expanded in our vision from our meetings with Growth Partners. Definitely have a clearer path to accomplishing our goals, and clear actions to take!

Jennifer Rumore
Metalworks Wanaka

The team at Growth Partners listened to my situation and accurately identified the area I needed to direct my efforts to, with a long term view of my business.

Steve Couper
Stealth Films

The advice provided confirmed and or added value to our continuity plans. The team were empathetic, professional and genuinely wanted us to succeed. Highly recommended.

Zeprina Fale

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What eCommerce SEO services do we offer?

Keyword research

We look closely at how customers search for your product or service online. What keywords do they use in the awareness, consideration and transaction phases of their journey? What are their pain points, needs and desires? What impact does seasonality have on keywords and their associated monthly search volumes? Do certain demographics search differently? If so, how? What are the FAQs? These questions form and drive your ecommerce SEO strategy, and our quantitative data-driven approach means results are closely monitored.

Competitor research and analysis

The online world is very different to the offline world. We identify your major web competitors, and compare your online presence to theirs. You will be surprised at who is taking the most traffic, and sales, away from you. We’ll identify who dominates the organic market, the product categories your competitors excel in, and the areas of weakness that we can exploit.

Content gap analysis

Does your website paint a full picture of the breadth and depth of the products/services you offer? Does your website align with your key product offerings? Are there opportunities to offer valuable information to your audience? Our research identifies new opportunities to create additional landing pages, or restructure your website to maximise your reach.

Performance analysis

How fast is your website? Is it mobile friendly? Are users bouncing off particular pages for an unknown reason? Our ecommerce SEO research and recommendations are designed to uncover and resolve all of these issues.

Information architecture

How well is your website organised? Can search engines easily pull information from your most important pages? Can customers navigate it easily? We combine quantitative analysis and ecommerce-specific SEO experience to make your site perfectly search engine and user friendly. This strategy is incredibly effective – our three most recent clients have seen double digit growth within six months.

ROI projection

Our quantitative data-driven approach projects what you stand to gain from your ecommerce SEO investment using real and relevant data points from your analytics, such as average order value and conversion rate.

Who needs eCommerce SEO?

Ecommerce SEO is purpose built for any business that sells products and services on the internet - not just online-only operations, but brick and mortar stores with ecommerce elements too.

At Growth Partners we have helped all manner of ecommerce businesses to enhance their online presence, and bring rare wealth and depth of experience in SEO strategy.

What eCommerce platforms have we worked on?

At Growth Partners we offer expertise in the vast majority of popular ecommerce platforms, including Shopify, Bigcommerce, Magento, 3DCart and Woocommerce.

While each platform brings its own quirks, some of which are due to out-of-the-box settings that aren’t optimal for SEO, we have a deep understanding of the limitations and challenges of each, allowing us to either recommend the best fit for your situation, or get the very best out of whichever platform you have already chosen.

And even if you’ve chosen a platform not listed above, you can trust our expert team to quickly become familiar with it, run an SEO audit to identify issues, and offer up specific and incredibly effective recommendations.

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