Copywriting

Success in business is built upon getting your message across clearly and compellingly. As such, good copywriting has an integral role to play at every stage of the customer journey.

At Growth Partners we bring a deep understanding of how good copywriting can enhance your brand’s online presence, as well as the expertise to deliver it. We utilise a combination of innovative copy strategy and our own proprietary technologies to help your business maximise the return on its investment.

The power of copywriting

Good copywriting is like having a top salesperson working 24 hours a day, seven days a week. By telling the story of your brand and its products and services in an engaging way, copywriting generates leads, converts them to customers, and promotes loyalty. It assists at every stage of the customer journey:

  • Awareness: By crafting blog and marketing copy that solves a problem faced by your target audience, you can get your brand in front of relevant eyes, while also positioning it as a leader in the space.
  • Consideration: Between blog, marketing and website copy, you can put forward a compelling case as to why your offering is the right choice. Good copy can do the selling for you.
  • Transaction: When the time comes to buy, good website copy will lead the customer seamlessly through the purchase process, making it pain-free and enjoyable, and generating return business.

The effects of bad copywriting are every bit as pronounced as those of good copywriting. Potential customers will feel at best uninspired to act, and at worst confused as to what it is you’re offering. 

An investment in copywriting therefore represents one of the wisest a modern organisation can make. 

Our approach to copywriting

At Growth Partners we see growth as more a journey than a destination. Our approach is built upon our values of honesty, impeccability, passion, respect and kaizen; change for the better through continuous improvement.

We run a series of workshops and sessions around developing differentiators to bring efficiency, effectiveness and clarity to the process, including forecasting its ROI. We give our clients market-leading insights, clear roadmaps, and expert advice on copywriting investments with the greatest potential.

Our approach to copywriting is a uniquely data-driven one. To create engaging content we need to understand your differentiators, how to position your brand, and what is likely to resonate with your customers. By conducting deep research on your target audience we gain a thorough understanding of the questions they’re seeking answers to, and the ways in which they’d like that information to be delivered.

The team at Growth Partners listened to my situation and accurately identified the area I needed to direct my efforts to, with a long term view of my business.

Steve Couper
Stealth Films

The advice provided confirmed and or added value to our continuity plans. The team were empathetic, professional and genuinely wanted us to succeed. Highly recommended.

Zeprina Fale
PolyX

We felt inspired, and expanded in our vision from our meetings with Growth Partners. Definitely have a clearer path to accomplishing our goals, and clear actions to take!

Jennifer Rumore
Metalworks Wanaka

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CONTACT OUR TEAM

1.6m

Hours of Expertise.

359

Websites Launched

$100M+

Revenue Earned

What copywriting services do we offer?

Web copy 

No copy has a greater effect on your success than the words you use on your website. They must be a reflection of your brand, simultaneously selling your products and services and compelling a site visitor to act. Our data-driven approach coupled with our copywriting expertise will ensure that your web copy does all that, while also pushing you up the search engine results page (SERP).

Marketing material copy 

While the overarching goal of marketing copy is to sell, there are a great many ways to achieve this end. Whether you need to produce a landing page, Google Ad, social media post, brochure, or whitepaper, we’ll use hard data to create copy that meets the specific objective of the material in question, and that perfectly encapsulates your voice all the while.

Blog copy 

Content is an incredibly valuable element of your digital marketing strategy, positioning your brand as an innovator and thought leader, answering customer questions during the awareness and consideration phases, and playing a key role in your SEO efforts. At Growth Partners we’ll identify the questions being asked by your target audience, and craft blog copy that speaks directly to them, in your brand’s voice.

Content planning

Content planning underpins each of our copywriting services. Here we use quantitative and qualitative research to identify popular topics and the associated level of user interest. We can even identify seasonal trends, using this information to plan content that engages with users at peak times. We create personas to form a crystalised view of the people we’re talking to, which allows us to better understand customer needs, identify pain points and capitalise on emotive triggers.

Copywriting Testimonials

“I am very impressed with the level of thought and actions behind the interactions in our meetings. It was a genuine and valuable process of being properly listened to, being given great feedback, which was followed by a comprehensive plan and follow up. Highly recommended!!!”

- Philip Hurring, Hellerwork Structural Integration.

“I found the Growth Partners team to be knowledgeable, professional, easy to deal with, customer solutions-focused and effective. I hold them in high regard and have no hesitation in recommending them to other businesses trying to find their way in the new online world.”

- Chris Farmer, Timber Cabins 24.

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