Content is the backbone of your digital marketing efforts.
It’s perhaps not immediately apparent how writing a how-to blog for your website or recording a behind the scenes office video for your LinkedIn profile will result in a sale, but this is because content sits at the very beginning of the sales funnel, and is less about direct revenue than it is about moulding your reputation.
At Growth Partners we clearly outline the role that content can play in helping your business grow, and utilise a combination of the most innovative and proven strategies, in concert with our own proprietary technologies, to help you maximise the return on your content marketing investment.
Content, no matter what form it might be in - video, blog, podcast, interview or social media post, to name but a few - plays a number of roles in pushing your business forward. Three of the most compelling reasons to invest in content marketing include:
When a potential customer first considers whether a product or service is right for them, they’ll look to learn a little more about it. Educational content can not only deliver the information they are looking for, but can also provide you with a voice, positioning your brand as an expert in your (often crowded) industry. Consider the sorts of questions a customer might ask, and look to answer them.
Content makes you more visible online. It serves as fodder for your website, your social media channels and your marketing materials, getting your name in front of more eyes.
Prospective customers are online more and searching for content across multiple touchpoints - consider the emergence of voice search and home assistant technologies, for example - so creating and optimising content for different channels has never been more important.
Good content will result in third party websites linking back to it. Backlinks are a key factor in search engine algorithms, as they indicate that a website is authoritative and trustworthy. So, along with positioning your brand as a thought leader, content is vital for SEO, and will help you to move up the Google results page for relevant keywords.
At Growth Partners we can help you to develop both an overarching strategy and the content to drive it, allowing you to enjoy the wealth of benefits that quality content brings.
The team at Growth Partners listened to my situation and accurately identified the area I needed to direct my efforts to, with a long term view of my business.
The advice provided confirmed and or added value to our continuity plans. The team were empathetic, professional and genuinely wanted us to succeed. Highly recommended.
We felt inspired, and expanded in our vision from our meetings with Growth Partners. Definitely have a clearer path to accomplishing our goals, and clear actions to take!
Content plays two vital roles in the initial stages of the user journey funnel.
Content is arguably the most effective method of getting your brand in front of potential customers. By offering something valuable to your audience, you capture their attention, exposing your brand to relevant eyes all the while. When it comes time to purchase, good content will have helped to establish your name as an authority in the space - ideally one who the customer feels comfortable and confident in purchasing from.
While the best content is rarely overtly salesy, it can be created in a way that answers customer questions, while subtly offering up your product or service as a solution. This makes it valuable in the consideration phase of the sales funnel. Think comparison charts, where your offering is lined up against a competitor’s, or a tutorial where your solution is shown to solve a common problem.
Perhaps you need to focus on building your brand through awareness. Perhaps you enjoy a solid market position, and can instead focus on the consideration phase. Whatever the case, our content experts will analyse your online presence and long-term goals, and create a content strategy to suit.
The term ‘content’ covers a vast array of informative material, which can be delivered to your audience in an equally vast array of ways:
At Growth Partners we bring proven expertise in content strategy and creation. Our services include:
“Growth Partners are friendly, creative and forward thinkers. I enjoyed their knowledge and passion for marketing!”
- Jenni Nolan, 360 Clean Services
“We felt inspired, and expanded in our vision from our meetings with Growth Partners. Definitely have a clearer path to accomplishing our goals, and clear actions to take!”
- Jennifer Rumore, Metalworks Wanaka.
Success in business can’t be some vague and hazy notion. If it is to be achieved, it needs to be tangible, quantifiable, measurable.
How big is the available pie, and how generous is your current slice?