Matrix Assessment

The Matrix Assessment – based on seven key disciplines within your business that contribute to business growth – will reveal where your people and processes may be put under pressure as you implement our GPX growth transformation strategies.

While growth is an exciting time for businesses, it can also be disruptive. It is vital for a business in growth mode to ensure that it not only makes the most of every opportunity, but that it also copes with the workload that additional leads and sales generate for the organisation.

The Matrix Assessment - based on seven key disciplines within your business that contribute to business growth - will reveal where your people and processes may be put under pressure as you implement our GPX growth transformation strategies. 

Matrix Assessment insights will show whether:

  • You may be missing opportunities to generate additional revenue
  • Your marketing effectiveness
  • Your sales team, and the processes they follow, allow you to make the most of every opportunity and not lose sales to competitors
  • You are relying on people rather than processes
  • There are areas of risk within the buyer journey
  • There are opportunities to retain customers longer and have them promoting your brand
  • You have the right recruitment practices and people management to increase staff engagement and productivity


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Online Growth Focus Questionnaire

Digital Transformation is key to survival & growth in 2021 and companies that are doing this well are booming.

Any successful digital transformation strategy starts with clarity and this short, growth focussed questionnaire is intended to share with you the questions that top-performing companies are answering to unlock their potential to grow profitably. This 3-minute questionnaire will give you a benchmark score so you can quickly see how you stack up.

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Clarity

If you don’t know the size of your online opportunity then how will you know where to invest and how much to invest?

Do you understand the size/extent of your online marketing opportunity - relative to your key revenue streams?

Do you know your online market share for each key revenue streams?

Do you clearly understand where to invest your marketing dollar to get the best return on investment?

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Competitors

If you are unaware of your online competitors, their market share and strengths and weaknesses then how do you minimise risk?

Do you know who are your online competitors and their current market share?

Do you understand their online strengths and weaknesses?

Do you know how to cost-effectively grow your online market share?

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Website

The primary purpose of your website is to generate high quality leads. How well is yours performing?

Does your website consistently generate high quality leads that convert to sales?

Are you getting enough quality leads for your team to make their revenue number?

Does your website clearly differentiate your business from your competitors? 

Do you understand your ‘website discoverability factor’ - the extent to which your website is aligned to modern search behaviour and discoverable by your ideal customers?

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Key Metrics

Are you measuring the things that truly matter?

Do you understand how much it costs to gain a qualified lead and sale in each of your key revenue streams? 

Do you have solid forecasting models for each of your key revenue streams for a minimum of 24 months?

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Alignment

Are your sales, marketing and delivery teams truly aligned with the needs of your customer?

Do you have a common description of your ideal customer as defined by your sales, marketing and delivery | execution teams?

Have your marketing, sales and delivery teams collaborated to create an overarching customer experience roadmap with customer touch points aligned to internal processes? 

Do you have an overarching digital content strategy that aligns with customer search and informs all marketing activities?

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Mindset

Having the right mindset is critical and is the foundation of any successful digital growth strategy!

Desire - Do you have a growth mindset - are you willing to invest, embrace external partnerships and open to new ideas?

Commitment - on the strength of a strong business case, are you prepared to invest the time, resources and money to grow your business?

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Thanks for taking the challenge. If you would like to learn how to improve your score, contact out team today

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