Digital Enablement Programme (DEP)

Kickstart your digital transformation with detailed analysis of your existing strategy, complete with precise guidelines for the future. You are free to implement these findings yourself or deploy our own proprietary technologies and partner with our team for rapid growth.

A highly disruptive, proprietary technology that delivers absolute clarity on your digital opportunity with the strategy to develop a competitive advantage to accelerate growth.

Growth starts with clarity and we begin your digital transformation by benchmarking your current online strength, opportunities and barriers to growth. 

This allows you to make decisions with confidence, based on accurate and precise information. The outcome will be improved lead generation from your website and content that focuses on making sales.

This is a comprehensive programme that includes the following areas:

Understanding your current opportunities

  • Understand the size of your online opportunity relative to your key products and services
  • Know your current online market share, relative to your key competitors
  • Know where to invest your marketing dollar to get the best returns

Website Transformation Strategy

Most websites are not set up with the customer at the heart of the conversation, nor are they aligned with modern blended search behaviour.

As a result they are not seen as highly relevant by Google and other search engines and are not ‘discoverable’ to your ideal future customers.

Our website transformation strategy development roadmap ensures websites do what they are meant to do – make sales. That’s the bottom line.

  • A clear pathway for your website development with a blueprint for transformation
  • Get your website working to one overarching strategy. Mission-critical.
  • Blend science, data and creativity to understand customer search behaviour. 
  • Transition your website from a brochure to a lead generation asset.

There are a number of benefits: 

  • Be relevant. Be discoverable. Generate high quality leads.
  • Understand how to cost-effectively grow market share.
  • Discover the content and blended search characteristics that your customers are searching for. 
  • Get your sales and marketing teams working to one overarching strategy.

Website Performance Analysis

Just like a race car, there are a number of technical aspects to your website that affect performance. We identify these and make recommendations to turn your website into a finely tuned sales machine.

  1. Identify the technical issues that currently prevent Google and other search engines actively sending relevant customers to your website.
  2. Focus on the technical improvements that will make a real difference to your rankings and the user experience.
  3. Discover weaknesses in your website in key areas such as page speed, web design, UX, content and much more. Each area will be given a score, and prioritised and include recommended changes. 

Content Creation 

Content is a pain point for many businesses with research showing that over 90% of content created is not effectively used. Is all of your content – adverts, landing pages, websites, blogs, white papers, e-books and more – collaboratively created with your sales and marketing teams and aligned with the needs of your customer? Accurate direction for text will attract your customers, a simple philosophy that is sometimes hard to achieve when content is out of sync with buyers.

We will provide you a comprehensive roadmap for effective content that actively engages your target audience with the right messages for each stage of the buyer journey. The results: 

  1. Align your website and marketing assets to be relatable to your target audience by putting your customer at the heart of the conversation. 
  2. Be discovered by people that are actively searching for your products or services.
  3. Higher engagement with your content assets.
  4. Improved lead quality with greater sales conversion.
  5. Eliminate internal friction and focus on your customers.
  6. Increased return on your investment.

Competitor Analysis 

This is the elephant in the room for many businesses. They simply do not know what their competitors are up to, or how they measure up. Ignorance is not bliss.

With our tool we will compare your market share against your competitors across key content categories.

  • Identify your primary online competitors.
  • Understand their market share relative to your own. 
  • Be aware of the risks and identify competitors’ online behaviour and emerging threats.
  • Recognise their strengths and weaknesses to identify opportunities to cost-effectively grow market share.

GrowthCast® 

GrowthCast® is our own proprietary software that you will not find anywhere else. We will forecast your future revenue streams based on science and hard data, not supposition or guesswork.

GrowthCast delivers cutting edge technology that identifies the strength of your digital business case and provides clarity on where to invest and how much to invest. Get the clarity to visibly see key data to make smart, informed decisions.

Have total confidence in the future of your business.

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Online Growth Focus Questionnaire

Digital Transformation is key to survival & growth in 2021 and companies that are doing this well are booming.

Any successful digital transformation strategy starts with clarity and this short, growth focussed questionnaire is intended to share with you the questions that top-performing companies are answering to unlock their potential to grow profitably. This 3-minute questionnaire will give you a benchmark score so you can quickly see how you stack up.

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Clarity

If you don’t know the size of your online opportunity then how will you know where to invest and how much to invest?

Do you understand the size/extent of your online marketing opportunity - relative to your key revenue streams?

Do you know your online market share for each key revenue streams?

Do you clearly understand where to invest your marketing dollar to get the best return on investment?

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Competitors

If you are unaware of your online competitors, their market share and strengths and weaknesses then how do you minimise risk?

Do you know who are your online competitors and their current market share?

Do you understand their online strengths and weaknesses?

Do you know how to cost-effectively grow your online market share?

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Website

The primary purpose of your website is to generate high quality leads. How well is yours performing?

Does your website consistently generate high quality leads that convert to sales?

Are you getting enough quality leads for your team to make their revenue number?

Does your website clearly differentiate your business from your competitors? 

Do you understand your ‘website discoverability factor’ - the extent to which your website is aligned to modern search behaviour and discoverable by your ideal customers?

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Key Metrics

Are you measuring the things that truly matter?

Do you understand how much it costs to gain a qualified lead and sale in each of your key revenue streams? 

Do you have solid forecasting models for each of your key revenue streams for a minimum of 24 months?

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Alignment

Are your sales, marketing and delivery teams truly aligned with the needs of your customer?

Do you have a common description of your ideal customer as defined by your sales, marketing and delivery | execution teams?

Have your marketing, sales and delivery teams collaborated to create an overarching customer experience roadmap with customer touch points aligned to internal processes? 

Do you have an overarching digital content strategy that aligns with customer search and informs all marketing activities?

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Mindset

Having the right mindset is critical and is the foundation of any successful digital growth strategy!

Desire - Do you have a growth mindset - are you willing to invest, embrace external partnerships and open to new ideas?

Commitment - on the strength of a strong business case, are you prepared to invest the time, resources and money to grow your business?

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