Our proprietary technology allows us to build key reports for business owners and senior management teams. These reports benchmark your current online strength, opportunities and barriers to growth.
The outcome will be improved lead generation from your website and content that focuses on making sales.
GPX® technology helps you make marketing decisions with confidence, based on accurate and precise information.
Digital transformation is the process of integrating digital technology into every aspect of an organisation. ‘Going paperless’, where physical documents are entirely replaced by digital, is a common form of digital transformation, although true digital transformation goes far deeper than simply making filing cabinets redundant. Moving from on-premise IT infrastructure to the cloud, utilising SaaS products and embracing remote working are all examples of digital transformation in action.
For most businesses digital transformation will constitute a fundamental change in company culture, operations, and how value is delivered to the customer. To succeed, an organisation must be comfortable trying new things, even if they don’t always work out.
By its very definition, digital transformation is a process that takes a business out of its comfort zone. But that’s not to say that it has to be an uncomfortable experience. Our friendly and knowledgeable team brings deep expertise in digital transformation, and will walk you through the process step by step, avoiding the technical talk.
Digital transformation offers organisations better ways to do things. It increases the efficiency and effectiveness of business operations, grants the ability to be far more agile and adaptable, and all this while delivering real savings in resource expenditure. All in all, digital transformation is a compelling proposition.
Perhaps the most compelling argument for digital transformation, however, is simply one of survival. Rest assured your competitors are digitally transforming, and by choosing not to act your organisation is simply putting off the inevitable, and potentially doing irreparable harm to its market position in the process.
The best time to undertake a digital transformation is now, and at Growth Partners we can ensure that the process is a successful one.
At Growth Partners we see digital transformation as more a journey than a destination. Our approach is built upon our values of honesty, impeccability, passion, respect and kaizen; change for the better through continuous improvement. The truth is that your digital transformation will never be ‘complete’, but we aim to arm you with the tools and knowledge you need to be ever more adaptable into the future.
We use a series of proprietary technologies to bring efficiency, effectiveness and clarity to the process, including forecasting its ROI. We give our clients market-leading insights, clear roadmaps, and expert advice on the digital technology investments with the greatest potential.
Strategic lessons from our experience with digital transformation
Our experience in guiding organisations through digital transformation has shown us that the process is not about the specific technologies that are implemented. Transformations that begin with technology-specific pretences, such as ‘we need to capitalise on machine learning’ or ‘we want to develop an app’, are in some respects doomed to fail. In fact, according to Forbes, no fewer than 70% of digital transformations fail to reach their stated goals.
Effective digital transformation is instead about first gaining a deep understanding of your overall business strategy, and then aligning technology investments to it. At Growth Partners we take a consultative approach to do just that, leaning heavily on internal stakeholders to guide us through a company’s needs, wants, fears and frustrations, before making truly transformative recommendations.
Keeping in mind that digital transformation is an ongoing process that an organisation should never truly consider complete, at Growth Partners our experienced team will take the following steps to digitally transform your business:
We begin by gaining a deep understanding of your business - both where it is today, and where it hopes to be in the future.
Craft a strategy
Having identified the objectives of the transformation, we’ll identify technologies and processes capable of bringing it to reality, and craft a digital transformation strategy to suit.
Gather the materials
We’ll gather together the assets necessary for practical execution. Stakeholders will often be granted their choice of a suite of technology enablement options.
Begin your journey
Successful digital transformation will demand that an organisation continue to function while they develop and migrate over to new platforms, systems and ways of working. At Growth Partners we will guide you through this process, ensuring performance is maintained throughout.