The times, they are a-changin'

​When Bob Dylan penned his hit song The times they are a-changin’in 1964 he probably had no idea just how prophetic those words would be. Little did he know that a technological revolution lay before the world – a revolution that has changed more aspects of our lives than anyone could have envisaged.
 
It’s changed the way we communicate, find out information, work, live and play. It’s changed human ability and capability and has even changed aspects of human behaviour. And, with technology that you can literally hold in the palm of your hand, it’s also changed where we are able to do things from, and when.
 
Unquestionably, the Internet has been responsible for a large portion of this technological revolution. Many people remark that they wonder how they ever lived without it. In fact, the Internet has become so entrenched in daily life that Google reports that over 3.5 billion searches are carried out per day. That’s a whopping 1.2 trillion per year.
 
Further, the Internet has changed buyer behaviour. Consumers are now often 60 – 70% through the tried and tested buyer journey before they even engage with a sales rep – and 81% will perform some sort of online research before making a buying decision. By this stage they will have consumed an average of seven to twelve pieces of content.
 
So it stands to reason that if businesses are going to not just survive but thrive, they have to find a way to harness that technology for their businesses. Because if your potential customers can’t find you online, they are going to end up finding your competitors. And even if a potential customer finds you, you’ll need to have the ability to engage with them where they are at on the buyer journey, not just where you think they should be at.
 
What’s needed is a digital marketing strategy and sales strategy for the buyers of today. That’s where Growth Partners can help. We’ll assist you to transform the way you connect with customers and provide you with the essential strategies to successfully engage in today’s world. The times most certainly are a-changin’ – and we can help you change right along with them.
 
Contact us today to find out how.

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