 Disruption. It’s a word that conjures up images of nasty interruptions, chaos, the shattering of peace. It speaks of noise and delays and disorder. There probably isn’t a person on the planet who hasn’t experienced disruption and rare would be the person who enjoyed disruption.
In business it is something to be avoided at all costs. Disruption in business leads to delays, unhappy customers, stressed staff and a threat to bottom-line profitability. Its repercussions can be far-reaching if not nipped in the bud early. Since disruption is such a negative influence, you’d think businesses would be better at planning for it, anticipating it and in general sidestepping it at all costs. Many businesses think they do a good job of avoiding disruption but consider this: Since the turn of the century, 52% of Fortune 500 companies have either gone bankrupt, been acquired or have ceased to exist. And even more startling, the John M. Olin School of business at Washington University estimates that another 40% of businesses on the current Fortune 500 list will no longer exist in ten years. The fact is that many of these prestigious but extinct companies disappeared through a failure to see the disruption before it was too late. This is because many fell victim to a silent assassin: digital disruption. Could your business also be in the line of sight of this deadly killer? Have you failed to adapt to new market conditions? Are you utilising technology, automation and digitisation to full effect? Have your salespeople ditched once tried-and-true tactics that no longer work for today’s market-savvy buyer? If you cannot answer these questions with certainty, it’s time to take stock. With Growth Partners’ Growth Readiness Analysis you can take a comprehensive look at where your business is at and discover the steps required to future-proof your business for the coming years. Get in touch today to learn more.
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